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Limited edition cans with sunlight-activated graphics encourage consumers to enjoy the outdoors.
May 30, 2017
By: DAVID SAVASTANO
Editor, Ink World Magazine
Building on the success of its cold certified thermochromic inks, Coors Light has rolled out a summer promotion that marks the first application of photochromic inks in partnership with CROWN Beverage Packaging North America, a business unit of Crown Holdings, Inc. The Coors Light Summer Certified cans program, which kicked off in May and will run all summer, features six limited edition cans with sunlight-activated specialty inks and printing, and encourages consumers to enjoy the refreshin...
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